hat is the purpose of Twitter analytics?Answer areaTo create chaosTo measure performance and optimize strategyTo ignore resultsTo decrease engagement

What is the focus of building a content strategy on Twitter?Answer areaTo bore the audienceTo engage and inform the audienceTo confuse the audienceTo irritate the audience

What is the primary focus of mobile analytics?Answer areaTo measure campaign performanceTo ignore data and manipulate itTo create confusionTo decrease sales

he first step in Twitter marketing?Answer areaIgnoring audience feedbackGetting started with TwitterCreating complex strategiesAvoiding Twitter altogether

A robust social media plan includes which of the following?A list of content that mimics competitor contentAll of your online business goalsA long-term schedule identifying when to post contentA list of friends who can post on the accountsQuestion 2 of 423851274What is the best way to put your social content in front of people who don't already follow you?Increase your email marketing campaignsAsk people to share your content to their networksUse paid promotion to reach new audiencesPut links to your social on your websiteQuestion 3 of 423851274What can social media analytics tools help you measure when assessing campaign results?Whether the campaign was more successful than your competitorsWhether the visitors liked the social campaigns or notWhether a visitor called the store after seeing a social postWhether the visitor clicked on a paid ad or organic listingQuestion 4 of 423851274Which of the following is a pitfall when using social media for business?2-way conversation with customersNot being present on every social media platformNot having the resources to respond to comments and questions in a timely mannerSpending too much time reviewing social media analytics

What is the primary purpose of improving strategies in social media marketing?Answer areaTo control damageTo emancipate salesTo repurpose progressTo optimize performance and achieve better results