Firms entering a market via a ________ must bear all the costs and risks associated with the venture.Question 5Select one:a.Turnkey contractb.Licensing contractc.Joint ventured.Wholly owned subsidiary
Question
Firms entering a market via a ________ must bear all the costs and risks associated with the venture.Question 5Select one:a.Turnkey contractb.Licensing contractc.Joint ventured.Wholly owned subsidiary
Solution
The correct answer is d. Wholly owned subsidiary.
When a firm enters a market via a wholly owned subsidiary, it means that the firm has 100% control and therefore, must bear all the costs and risks associated with the venture. This is in contrast to other methods of market entry such as a turnkey contract, licensing contract, or joint venture, where the costs and risks are shared with other entities.
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