Which term represents a count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser? A. All of the above B. Click-through C. Spam D. Affiliate programs

What is the percentage of customers who visit a Web site and actually buy something called? A. Click-through B. Conversion rate C. Spam D. Affiliate programs

What is the term for the ratio of the number of times your ad is shown to the number of times it is clicked?

What is the term for the metric that measures the number of times your ad is shown to a user?

Which of the following is a form of marketing in which a firm pays a commission when visitors to a different website, blog, or social media page click the firm's link or ad on that website or page and visit the firm's website?Group of answer choiceslead generation marketingnative advertisingaffiliate marketingviral marketing

1 pts________ represents the total number of users or customers an e-commerce business can obtain.Group of answer choicesUbiquityReachInteractivityInformation density