Video script:Whenever we check out our favourite bands online, message our friends on social media, or post a selfie, we leave an online trail. This is called our digital footprint.In fact, nowadays our digital footprint can begin before we even know what a computer is. Every time you give an online platform information, they increase their virtual picture of you.This means companies and other people, whether we like it or not, know a lot about us.Have you ever wondered when you’re online and the adverts seem to know what you like?That’s your digital footprint catching up with you. Posts, messages, pictures, everything by you or about you, adds to your digital footprint.Some of these things can be kept by the companies you give them to. But hang on: you can always delete it… right?Uh, no, not always. People can always screen grab things, and deleted things can still be hanging around somewhere online, and the negatives might come back to bite you.In the future, like when you meet new people or look for jobs, it’s pretty much guaranteed that someone will look you up online, and you’ve got to think: what will they see?If you live part of your life online, then your digital footprint becomes part of not only your present but also your future.You’ve got to own your footprint because it’s with you for life.

What is digital footprint?*1 pointpaying the creator a fair price for the workfreeware that you obtain from the Internethow you present yourself on online platformsany data record of the things you do online

A person’s digital footprint consists of the following:I. Comments you leaveII. Pictures you postIII. Topics you searchIV. Apps you useV. Music you downloadVI. Emails you send1 pointI onlyII onlyI - IV onlyI - VI (all)

Everything that people find when searching for you online is known as what?online profiledigital footprintresumePLN

A Case Study of Apple's Online Media PresenceIntroductionThe digital era has witnessed the rise of the internet and its profound impact on everyday life. This has spurred the emergence of digital branding, a distinct field offering companies opportunities to expand and establish themselves online (Denga, Vajjhala, & Asortse, 2023, p. 172). Apple Inc., a globally recognized leader in technology and innovation, has effectively leveraged the internet, making its online media presence a crucial channel for communicating its vision, values, and product offerings to a vast global audience.Apple Inc. is a renowned technological company renowned for its diverse product portfolio, including wearables, computers, tablets, televisions, and mobile phones. Customers associate Apple with high-performing products that are visually appealing and guarantee exceptional quality (Aljafari, 2016). As stated in its Environmental, Social and Governance Report (Apple's ESG Report, 2022), Apple's vision is to create the best possible products and leave a lasting positive impact on the world. This vision is reflected in the company's dedication to both innovation and superior products. Accessibility, education, the environment, diversity and inclusion, privacy, and racial equity and justice initiatives are among Apple's core values. The company's mission is to provide customers with the best possible hardware, software, and service experiences. Apple prioritizes user privacy in its products and fosters a welcoming, courteous, and secure work environment for all its employees (Apple's ESG Report, 2022).This report examines how Apple Inc. leverages online media to articulate its vision and brand values. A qualitative analysis approach is adopted, focusing on still images, moving images, and audio content across three key platforms: YouTube, Instagram, and the company's official website.Qualitative Analysis ApproachA qualitative approach is employed to analyze the content and messaging (the substance of Apple's communication) on its online media platforms. This analysis considers what Apple conveys and how they convey it, including the style and tone, aesthetics, voice, and emotional undertones used in their media. Additionally, the analysis examines consistency in brand voice across different platforms. Three key platforms with significant followings from Apple were chosen for this study: YouTube, Instagram, and the company's official website. These platforms offer a comprehensive understanding of Apple's online media strategy by catering to diverse presentations and audiences.Apple's Online Media PlatformsOfficial WebsiteThe official Apple website exemplifies the company's design philosophy with its sleek, minimalist interface. High-resolution still images showcase the chic product design and diverse user experiences, underlining Apple's commitment to simplicity and elegance. The "Design" section aligns seamlessly with Apple's design values by featuring clean lines and a minimalist aesthetic (Apple website). While the website caters to various user segments with dedicated sections for products, services, and support options, its minimalist design can sometimes lack personality and appear somewhat bland, potentially limiting emotional engagement with users.Screenshot of Apple's Website Homepage (source needed)The website prioritizes user experience through features like easy navigation, interactive elements such as product demos, and seamless integration with online stores. This focus on user interaction empowers users to explore Apple products at their own pace, enhancing overall engagement. However, the reliance on technical jargon in product descriptions can create accessibility challenges for users with less technical knowledge. Incorporating simpler language or glossaries could improve user understanding and make the website more inclusive. Additionally, the limited customization options for user preferences represent a missed opportunity to enhance user engagement and build stronger brand loyalty. Allowing users to personalize their browsing experience, such as selecting a preferred language or indicating product interests, could further optimize the user experience.In summary, Apple's website excels at showcasing its products while prioritizing user experience and accessibility. However, there's room for improvement by infusing the website with brand personality, simplifying technical descriptions, and offering more customization options. By addressing these aspects, Apple can enhance user engagement, broaden its audience appeal, and further reinforce its brand values of simplicity, innovation, and user-centric design.pen_spark

Which if the following is the most important method of managing digital footprint?AYou can try logging out of your social media accounts and searching for your name in each network to find out what can be seen on your profile from an outsider's perspectiveBSneak into others account as they checked yoursCPut inappropriate contentDall of the above