Which of the following best describes the media relations activity of media catching?Group of answer choicesMedia catching is giving one journalist access to a media release as an exclusiveMedia catching is when journalists request sources contact them for a storyMedia catching is distributing media releases to journalistsMedia catching is inviting journalists to hear about your news story at a media conference

Media relations refers to:Group of answer choicesCrisis response strategiesPurchasing advertisements in target publicationsBuilding relationships with media and content creators to generate publicityPlanned events designed to capture the public's attention

Which of the following activities are not a media relations tactic discussed in the week 5 lecture?Group of answer choicesNon-news media tacticsMedia productionMedia eventsMedia conferences

Which of the following is NOT a reason to write a media release?Group of answer choicesTo show how media relations is importantTo make an announcementProvide information about your organisationRespond to something in the newsNext

What is media relations? Group of answer choicesAnother term for public relations.The ongoing facilitation and coordination of communication and relationships between an individual, group, organisation and the media.A purely tactical practice focused on writing media releases.A recent phenomenon evolving alongside digital and social media.

Media are a gateway to an intended audience, and a type of public alongside investors, customers, employees, the community and the government. Group of answer choicesTrueFalse