Write a Background/Introduction<It is highly recommended that you include a section with background/introduction at the start. This offers as a good opening statement of your business case and also to let your audience/marker be aware of your scope. Avoid stating the obvious and repeating on information that your audience already know Business cases must begin by being put in context. It is necessary to a brief introduction to explicitly describe what the case is about or more precisely the scope chosen from the case and why it is being undertaken. The introduction must include a reference to the subject and purpose of the business case, as well as a brief background. After reading the introduction, the audience should understand the scope and objectives behind the decision under discussion. The subject or purpose of a business case must be presented in terms of business objectives, that is, with reference to business outcomes that follow from the decision being proposed.> INFOSYS 220 S2 2023 Case RFP for Grow Te reo - CASE SCENARIO Page 1 | S2 2023 OVERVIEW CASE: GROW TE REO Background A group of 4 entrepreneurs who called themselves Kia Kaha Reo are venturing on an establishment of a start-up with the goal of promoting and facilitating the learning of the te reo Māori language. The team follows: • Indi Peterson: Indi has worked in start-ups for the past few years. Prior to this, she worked as a Senior Manager for a top Technology Consulting firm, both in Auckland and London. She has significant experience in planning and managing technology-based projects, and due to her extensive leadership experiences, is widely considered as the start-up team’s motivator and leader. • Jessica Blackmont: Jessica recently left her role as a UX Designer, where she worked for the last three years. She has particular expertise in gamification and enjoys the challenge of being able to apply this to a project she is so passionate about – te reo Māori. Jessica has completed a postgraduate diploma in the language, which allows her to excel even beyond the conversational level. • Hemi Smith: Hemi also recently left his role as a software engineer. He has significant technical expertise to programme and bring new systems to life. He has over 7 years of experience and can apply his learnings to a wide variety of projects. He also speaks fluent te reo Māori and is a part-time lecturer at the University of Auckland, whereby he runs classes in both foundational and advanced te reo Māori. • Tom Sinclair: Tom is the youngest member of the team, but is widely described as the most enthusiastic and energetic. He was Hemi’s student in an advanced te reo Māori course at the University of Auckland, which is where their friendship started. As a self-starter, Tom displayed his impressive passion for technology – which has now seen him being ‘poached’ from his role as a graduate technology consultant at a top consulting firm, to now being a valued member of the start-up’s team. Recently, there has been exponential growth in demand for te reo Māori language education, and so an inclusive platform that delivers on this mission comes at a great time. By leveraging technology, deploying effective pedagogical strategies, and intuitive, easy to use user experience, Kia Kaha Reo seeks to empower individuals, communities and organisations to embrace and celebrate the rich cultural heritage of New Zealand. Te reo Māori is a taonga (treasure) of New Zealand. It has however experienced a decline over the years, and it is apparent that there is limited accessibility for learning. The current government has put in many initiatives to promote and nurture projects that will increase our people’s exposure to te reo Maori. Kia Kaha Reo wants to bridge this gap by providing an engaging and accessible learning platform for both Māori and non-Māori, fostering a stronger connection to the language and culture. New Zealand’s government has started the work on this area well and the demand for te reo Māori language education is steadily increasing, driven by a growing interest in indigenous cultures and a desire to preserve and revitalise the language. However, current offerings are often limited, geographically confined, and lack technological integration. Kia Kaha Reo aims to tap into this market opportunity by offering a comprehensive and user-friendly platform accessible globally. Some initial thoughts were discussed to propose a semi quasi government project and partner with the government for this initiative. Associate Education Minister (Māori Education) Hon Kelvin Davis (potential Project champion) is an advocate for growing te reo medium in education. INFOSYS 220 S2 2023 Case RFP for Grow Te reo - CASE SCENARIO Page 2 | S2 2023 Kia Kaha Reo has been particularly fortunate to have had the opportunity to pitch their ideas to prospective investors and also with government personnels. Private investors have contributed roughly 50% of their capital, at an amount just shy of $1.2M. They have also started discussion on the possibility of receiving funding from the government for the remaining 50% at $1.2M. The group wishes to use these funds to make the most advanced learning platform on the market – tailored exclusively to the te reo Māori language. Their timeline for the rollout of this new system is 12 months. Kia Kaha Reo’s Vision Kia Kaha Reo is aware of the existing platforms that support the learning of te reo. However, their vision is to create a sustainable platform that’s offers more than just a learning experience. They wish to heavily gamify the learning of te reo, which being able to connect the community of learnings through real experiences. This involves allowing learners on the platform to connect to one another, message/call to practice their te reo, and view and attend local events that celebrate the te reo language. They understand the importance of leveraging leading technologies and combining this with a customer-centric focus. Overall, this is to support their mission of growing the te reo Māori language in Aotearoa, such that learners of all ages will have a basic conversational knowledge of the language. This involves: • Partnering with Primary and Secondary Schools to offer their system as part of the curriculum. • Partnering with New Zealand Universities to offer the system in courses focused on te reo Māori. • Offer value-rich packages to corporates, to give them the opportunity to upskill their employees. • Appealing to the wider public for every-day use. Kia Kaha Reo’s System Kia Kaha Reo have outlined the specific key areas of focus for their system. They have categorised these areas into various modules (in no particular order) as a starting point. They are also hopeful that the analysts working with them will be able to guide them on the appropriate addition of new and innovative tech features to enhance the customer experience across all or at least a few of the modules they have identified. Their wish is for them to be able to utilise technology to run a seamless and efficient operation with regards to every service they offer in the platform. Modules The following are the key components Kia Kaha Reo has in mind in the development of a multifaceted language learning platform: (a) Interactive online course: Structured, self-paced courses designed for learners of varying proficiency levels, including beginners, intermediate, and advanced learners. The courses will utilize audio-visual resources, interactive exercises, and real-life scenarios to enhance comprehension and conversation skills. (b) Mobile app: easy to use mobile app for portable and convenience learning on-the-go. To offer bite-sized lessons, gamification tasks, vocabulary building practices and interactive INFOSYS 220 S2 2023 Case RFP for Grow Te reo - CASE SCENARIO Page 3 | S2 2023 quizzes or puzzles to encourage learners. The idea is to host a social learning community allowing users to practice with native speakers and fellow learners. (c) Virtual tutors: Live virtual tutoring slots to be hosted by experienced te reo Maori teachers. This will allow personalised sessions who will receive one on one feedback, guidance and to foster a nurturing learning platform. (d) Educational Events: Hosting free and accessible events whereby learners on the platform can attend, listen to inspiring speakers, befriend each other, win spot-prizes and compete in games (including some competitive championships, and other, more informal friendly games). (e) Corporate Events: corporates should be able to book personalised learning sessions whereby instructors come into the office to run workshops on the language. (f) Educational Partnerships and Accreditation: the system will enable the successful partnering with various educational organisations and institutions including primary schools, secondary schools, and universities. Any given institution can determine how much value they place on the platform in terms of its integration into the curriculum, but Kia Kaha Reo wants to focus strongly on ensuring that accreditation can be received by their learners. Specifically, allowing integration such that attaining a certain ‘level of experience’ on the platform can result in NCEA credits at any level, or form part of an assessment at the tertiary education level for te reo courses. (g) A Community of Learners: allow learners on the platform to personalise their profile and view the profiles of others. They can formally ‘friend’ each other, chat/call to practice, and compare their learning scores with each other. Kia Kaha Reo also hope to encourage learners to connect and attend events together. (h) Forums: forums whereby people from similar ‘levels’ can join a particular discussion board once they achieve the requisite level. From here, users can team up and collaborate to help each other overcome new challenges offered on a certain level – this also allows learners to team up with others of a similar experience level and befriend them. (i) Gamification: learners on the platform should be able to improve their ‘experience level’ and receive digital certificates to verify their competence in te reo. (j) Broad learning: learners can opt for ‘conversational te reo’ in which they complete puzzles and games to improve their spoken te reo, or written knowledge of the language to improve their reading and writing. (k) Offline access: learners should be able to use the platform to learn even while offline. Once online again, their progress will be updated. This is to ensure the platform is highly accessible and portable, such that anyone can use it at anytime and anywhere. (l) Certification: learners should be able to obtain digital certificates. These certificates should be compatible with other platforms such as LinkedIn so people can show when their certification to others. (m) Top Achievers: learners with the highest points/levels achieved on the platform will be advertised on a Hall of Fame leaderboard for all users to see (if users want to view the leaderboard). Security should be in place to ensure people cannot hack or glitch the platform to increase their points illegitimately. (n) Social Media Presence: people should be able to share their achievements to multiple social media platforms. Events advertised on the platform should be shareable to social media platforms too. INFOSYS 220 S2 2023 Case RFP for Grow Te reo - CASE SCENARIO Page 4 | S2 2023 Kia Kaha Reo’s Future Direction The state-of-the art system project is a medium to long term strategy. The aim is to roll it out to the public, while establishing fruitful partnerships with primary and secondary schools, universities and corporate firms that are interested. They know that it may take some time to design, develop and implement such a holistic, portable, innovative and scalable system. A piecemeal approach is projected for this initiative. They are seeking the expertise of the future Business Analysts of INFOSYS 220 to achieve this. Change history 2023/07/13: V1 - Initial draft 2023/07/19: V2 – Additional edits 2023/07/20: Final – To release. References: • https://www.education.govt.nz/our-work/information-releases/issue-specificreleases/growing-maori-medium-education/ • https://www.duolingo.com/learn • https://www.maurea.co.nz/

Write a Background/Introduction<It is highly recommended that you include a section with background/introduction at the start. This offers as a good opening statement of your business case and also to let your audience/marker be aware of your scope. Avoid stating the obvious and repeating on information that your audience already know Business cases must begin by being put in context. It is necessary to a brief introduction to explicitly describe what the case is about or more precisely the scope chosen from the case and why it is being undertaken. The introduction must include a reference to the subject and purpose of the business case, as well as a brief background. After reading the introduction, the audience should understand the scope and objectives behind the decision under discussion. The subject or purpose of a business case must be presented in terms of business objectives, that is, with reference to business outcomes that follow from the decision being proposed.> INFOSYS 220 S2 2023 Case RFP for Grow Te reo - CASE SCENARIO Page 1 | S2 2023 OVERVIEW CASE: GROW TE REO Background A group of 4 entrepreneurs who called themselves Kia Kaha Reo are venturing on an establishment of a start-up with the goal of promoting and facilitating the learning of the te reo Māori language. The team follows: • Indi Peterson: Indi has worked in start-ups for the past few years. Prior to this, she worked as a Senior Manager for a top Technology Consulting firm, both in Auckland and London. She has significant experience in planning and managing technology-based projects, and due to her extensive leadership experiences, is widely considered as the start-up team’s motivator and leader. • Jessica Blackmont: Jessica recently left her role as a UX Designer, where she worked for the last three years. She has particular expertise in gamification and enjoys the challenge of being able to apply this to a project she is so passionate about – te reo Māori. Jessica has completed a postgraduate diploma in the language, which allows her to excel even beyond the conversational level. • Hemi Smith: Hemi also recently left his role as a software engineer. He has significant technical expertise to programme and bring new systems to life. He has over 7 years of experience and can apply his learnings to a wide variety of projects. He also speaks fluent te reo Māori and is a part-time lecturer at the University of Auckland, whereby he runs classes in both foundational and advanced te reo Māori. • Tom Sinclair: Tom is the youngest member of the team, but is widely described as the most enthusiastic and energetic. He was Hemi’s student in an advanced te reo Māori course at the University of Auckland, which is where their friendship started. As a self-starter, Tom displayed his impressive passion for technology – which has now seen him being ‘poached’ from his role as a graduate technology consultant at a top consulting firm, to now being a valued member of the start-up’s team. Recently, there has been exponential growth in demand for te reo Māori language education, and so an inclusive platform that delivers on this mission comes at a great time. By leveraging technology, deploying effective pedagogical strategies, and intuitive, easy to use user experience, Kia Kaha Reo seeks to empower individuals, communities and organisations to embrace and celebrate the rich cultural heritage of New Zealand. Te reo Māori is a taonga (treasure) of New Zealand. It has however experienced a decline over the years, and it is apparent that there is limited accessibility for learning. The current government has put in many initiatives to promote and nurture projects that will increase our people’s exposure to te reo Maori. Kia Kaha Reo wants to bridge this gap by providing an engaging and accessible learning platform for both Māori and non-Māori, fostering a stronger connection to the language and culture. New Zealand’s government has started the work on this area well and the demand for te reo Māori language education is steadily increasing, driven by a growing interest in indigenous cultures and a desire to preserve and revitalise the language. However, current offerings are often limited, geographically confined, and lack technological integration. Kia Kaha Reo aims to tap into this market opportunity by offering a comprehensive and user-friendly platform accessible globally. Some initial thoughts were discussed to propose a semi quasi government project and partner with the government for this initiative. Associate Education Minister (Māori Education) Hon Kelvin Davis (potential Project champion) is an advocate for growing te reo medium in education. INFOSYS 220 S2 2023 Case RFP for Grow Te reo - CASE SCENARIO Page 2 | S2 2023 Kia Kaha Reo has been particularly fortunate to have had the opportunity to pitch their ideas to prospective investors and also with government personnels. Private investors have contributed roughly 50% of their capital, at an amount just shy of $1.2M. They have also started discussion on the possibility of receiving funding from the government for the remaining 50$1.2M. The group wishes to use these funds to make the most advanced learning platform on the market – tailored exclusively to the te reo Māori language. Their timeline for the rollout of this new system is 12 months. Kia Kaha Reo’s Vision Kia Kaha Reo is aware of the existing platforms that support the learning of te reo. However, their vision is to create a sustainable platform that’s offers more than just a learning experience. They wish to heavily gamify the learning of te reo, which being able to connect the community of learnings through real experiences. This involves allowing learners on the platform to connect to one another, message/call to practice their te reo, and view and attend local events that celebrate the te reo language. They understand the importance of leveraging leading technologies and combining this with a customer-centric focus. Overall, this is to support their mission of growing the te reo Māori language in Aotearoa, such that learners of all ages will have a basic conversational knowledge of the language. This involves: • Partnering with Primary and Secondary Schools to offer their system as part of the curriculum. • Partnering with New Zealand Universities to offer the system in courses focused on te reo Māori. • Offer value-rich packages to corporates, to give them the opportunity to upskill their employees. • Appealing to the wider public for every-day use. Kia Kaha Reo’s System Kia Kaha Reo have outlined the specific key areas of focus for their system. They have categorised these areas into various modules (in no particular order) as a starting point. They are also hopeful that the analysts working with them will be able to guide them on the appropriate addition of new and innovative tech features to enhance the customer experience across all or at least a few of the modules they have identified. Their wish is for them to be able to utilise technology to run a seamless and efficient operation with regards to every service they offer in the platform. Modules The following are the key components Kia Kaha Reo has in mind in the development of a multifaceted language learning platform: (a) Interactive online course: Structured, self-paced courses designed for learners of varying proficiency levels, including beginners, intermediate, and advanced learners. The courses will utilize audio-visual resources, interactive exercises, and real-life scenarios to enhance comprehension and conversation skills. (b) Mobile app: easy to use mobile app for portable and convenience learning on-the-go. To offer bite-sized lessons, gamification tasks, vocabulary building practices and interactive INFOSYS 220 S2 2023 Case RFP for Grow Te reo - CASE SCENARIO Page 3 | S2 2023 quizzes or puzzles to encourage learners. The idea is to host a social learning community allowing users to practice with native speakers and fellow learners. (c) Virtual tutors: Live virtual tutoring slots to be hosted by experienced te reo Maori teachers. This will allow personalised sessions who will receive one on one feedback, guidance and to foster a nurturing learning platform. (d) Educational Events: Hosting free and accessible events whereby learners on the platform can attend, listen to inspiring speakers, befriend each other, win spot-prizes and compete in games (including some competitive championships, and other, more informal friendly games). (e) Corporate Events: corporates should be able to book personalised learning sessions whereby instructors come into the office to run workshops on the language. (f) Educational Partnerships and Accreditation: the system will enable the successful partnering with various educational organisations and institutions including primary schools, secondary schools, and universities. Any given institution can determine how much value they place on the platform in terms of its integration into the curriculum, but Kia Kaha Reo wants to focus strongly on ensuring that accreditation can be received by their learners. Specifically, allowing integration such that attaining a certain ‘level of experience’ on the platform can result in NCEA credits at any level, or form part of an assessment at the tertiary education level for te reo courses. (g) A Community of Learners: allow learners on the platform to personalise their profile and view the profiles of others. They can formally ‘friend’ each other, chat/call to practice, and compare their learning scores with each other. Kia Kaha Reo also hope to encourage learners to connect and attend events together. (h) Forums: forums whereby people from similar ‘levels’ can join a particular discussion board once they achieve the requisite level. From here, users can team up and collaborate to help each other overcome new challenges offered on a certain level – this also allows learners to team up with others of a similar experience level and befriend them. (i) Gamification: learners on the platform should be able to improve their ‘experience level’ and receive digital certificates to verify their competence in te reo. (j) Broad learning: learners can opt for ‘conversational te reo’ in which they complete puzzles and games to improve their spoken te reo, or written knowledge of the language to improve their reading and writing. (k) Offline access: learners should be able to use the platform to learn even while offline. Once online again, their progress will be updated. This is to ensure the platform is highly accessible and portable, such that anyone can use it at anytime and anywhere. (l) Certification: learners should be able to obtain digital certificates. These certificates should be compatible with other platforms such as LinkedIn so people can show when their certification to others. (m) Top Achievers: learners with the highest points/levels achieved on the platform will be advertised on a Hall of Fame leaderboard for all users to see (if users want to view the leaderboard). Security should be in place to ensure people cannot hack or glitch the platform to increase their points illegitimately. (n) Social Media Presence: people should be able to share their achievements to multiple social media platforms. Events advertised on the platform should be shareable to social media platforms too. INFOSYS 220 S2 2023 Case RFP for Grow Te reo - CASE SCENARIO Page 4 | S2 2023 Kia Kaha Reo’s Future Direction The state-of-the art system project is a medium to long term strategy. The aim is to roll it out to the public, while establishing fruitful partnerships with primary and secondary schools, universities and corporate firms that are interested. They know that it may take some time to design, develop and implement such a holistic, portable, innovative and scalable system. A piecemeal approach is projected for this initiative. They are seeking the expertise of the future Business Analysts of INFOSYS 220 to achieve this. Change history 2023/07/13: V1 - Initial draft 2023/07/19: V2 – Additional edits 2023/07/20: Final – To release. References: • https://www.education.govt.nz/our-work/information-releases/issue-specificreleases/growing-maori-medium-education/ • https://www.duolingo.com/learn • https://www.maurea.co.nz/