BCG MatrixHere is a list of the products made by Whitener:ProductPurposeLaunch DateRelative Market ShareMarket GrowthSwabhiman ToothpasteAyurvedic toothpaste, black foam, sweet. The oldest and largest selling product in the category.Dec 1996HighLowAyola Herbal Mouth WashOffers 8-hour mouth freshness and kills germs even after its usageJan 2010LowLowTeesta Breath FreshenerOffers 12-hour bad breath control. The production of this product has reduced as compared to the last five years.April 2006LowLowSwarg CondimentsHealthy snacks after meals. It is a relatively new product that is picking up well in the market.Sep 2017LowHighSuvidh BrushesUnbreakable toothbrushes that have a high longevity. It is growing rapidly and has a good hold in the market. Some smart investments can take it to further heights.March 2006HighHighAloe-mint GumsSugar-free gum. It is one of the company’s older products.Jan 2004LowLowSiddha Tooth PowderTraditional tooth powder for people who are averse to toothpaste. Whitener is heavily investing in this category to push it towards becoming a market leader.Feb 1999HighHighTeertha Dental KitTravel kit for tourists. A newer product that is being preferred by customers.Dec 2017LowHigh If these products were to be represented in a BCG matrix, which of the following statements would be correct?Cash Cow: Swabhiman Toothpaste; Star: Siddha Tooth Powder; Question Mark: Teertha Dental Kit; Dog: Aloe-mint Gums✕ IncorrectCash Cow: Teertha Dental Kit; Star: Siddha Tooth Powder; Question Mark: Swabhiman Toothpaste; Dog: Suvidh BrushesCash Cow: Suvidh Brushes; Star: Swabhiman Toothpaste; Question Mark: Teertha Dental Kit; Dog: Siddha Tooth PowderCash Cow: Swabhiman Toothpaste; Star: Suvidh Brushes; Question Mark: Swarg Condiments; Dog: Teesta Breath FreshenerAtte
Question
BCG MatrixHere is a list of the products made by Whitener:ProductPurposeLaunch DateRelative Market ShareMarket GrowthSwabhiman ToothpasteAyurvedic toothpaste, black foam, sweet. The oldest and largest selling product in the category.Dec 1996HighLowAyola Herbal Mouth WashOffers 8-hour mouth freshness and kills germs even after its usageJan 2010LowLowTeesta Breath FreshenerOffers 12-hour bad breath control. The production of this product has reduced as compared to the last five years.April 2006LowLowSwarg CondimentsHealthy snacks after meals. It is a relatively new product that is picking up well in the market.Sep 2017LowHighSuvidh BrushesUnbreakable toothbrushes that have a high longevity. It is growing rapidly and has a good hold in the market. Some smart investments can take it to further heights.March 2006HighHighAloe-mint GumsSugar-free gum. It is one of the company’s older products.Jan 2004LowLowSiddha Tooth PowderTraditional tooth powder for people who are averse to toothpaste. Whitener is heavily investing in this category to push it towards becoming a market leader.Feb 1999HighHighTeertha Dental KitTravel kit for tourists. A newer product that is being preferred by customers.Dec 2017LowHigh If these products were to be represented in a BCG matrix, which of the following statements would be correct?Cash Cow: Swabhiman Toothpaste; Star: Siddha Tooth Powder; Question Mark: Teertha Dental Kit; Dog: Aloe-mint Gums✕ IncorrectCash Cow: Teertha Dental Kit; Star: Siddha Tooth Powder; Question Mark: Swabhiman Toothpaste; Dog: Suvidh BrushesCash Cow: Suvidh Brushes; Star: Swabhiman Toothpaste; Question Mark: Teertha Dental Kit; Dog: Siddha Tooth PowderCash Cow: Swabhiman Toothpaste; Star: Suvidh Brushes; Question Mark: Swarg Condiments; Dog: Teesta Breath FreshenerAtte
Solution
Para representar los productos de Whitener en una matriz BCG, primero debemos entender las categorías de la matriz:
- Cash Cow: Productos con alta participación de mercado y bajo crecimiento.
- Star: Productos con alta participación de mercado y alto crecimiento.
- Question Mark: Productos con baja participación de mercado y alto crecimiento.
- Dog: Productos con baja participación de mercado y bajo crecimiento.
Analicemos cada producto:
- Swabhiman Toothpaste: Alta participación de mercado, bajo crecimiento. → Cash Cow
- Ayola Herbal Mouth Wash: Baja participación de mercado, bajo crecimiento. → Dog
- Teesta Breath Freshener: Baja participación de mercado, bajo crecimiento. → Dog
- Swarg Condiments: Baja participación de mercado, alto crecimiento. → Question Mark
- Suvidh Brushes: Alta participación de mercado, alto crecimiento. → Star
- Aloe-mint Gums: Baja participación de mercado, bajo crecimiento. → Dog
- Siddha Tooth Powder: Alta participación de mercado, alto crecimiento. → Star
- Teertha Dental Kit: Baja participación de mercado, alto crecimiento. → Question Mark
Con esta información, la opción correcta es:
Cash Cow: Swabhiman Toothpaste; Star: Suvidh Brushes; Question Mark: Swarg Condiments; Dog: Teesta Breath Freshener
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