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A marketing statement that differentiates a product or brand from its competitors is known as USP. The full form of USP is:  A. Unique selling price  B. Unique sales proposition  C. Unique selling proposition  D. Unique strategy promotion

Question

A marketing statement that differentiates a product or brand from its competitors is known as USP. The full form of USP is:  A. Unique selling price  B. Unique sales proposition  C. Unique selling proposition  D. Unique strategy promotion

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Solution

The full form of USP is C. Unique Selling Proposition. This term is used in marketing to describe the unique benefit or advantage that makes a product or brand stand out from its competitors.

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