Which among the following activities are part of a retail strategy?1 pointBriefing the design team about the collection allocation in the storeField marketing: relational marketing activities, the customer database, events on the point of sale, communication activities, direct marketingManaging the network of wholesale customer
Question
Which among the following activities are part of a retail strategy?1 pointBriefing the design team about the collection allocation in the storeField marketing: relational marketing activities, the customer database, events on the point of sale, communication activities, direct marketingManaging the network of wholesale customer
Solution
All of the activities mentioned are part of a retail strategy.
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Briefing the design team about the collection allocation in the store: This is an important part of visual merchandising, which is a crucial aspect of retail strategy. The design team needs to understand the product allocation to create an appealing and effective store layout.
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Field marketing: This includes relational marketing activities, managing the customer database, organizing events at the point of sale, communication activities, and direct marketing. All these activities are aimed at promoting the products, enhancing customer relationships, and increasing sales, which are key objectives of a retail strategy.
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Managing the network of wholesale customers: This is also part of a retail strategy as it involves managing relationships with key stakeholders in the supply chain. This can impact product availability, pricing, and ultimately, customer satisfaction.
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