Erica wants to replace her old washing machine with a new one. In order to get the maximum value for her money, she plans to spend substantial time and effort in gathering information and making product comparisons before making the actual purchase. In this instance, Erica is planning to buy a(n) ________ product.A.the convenienceB.unsoughtC.specialtyD.shopping
Question
Erica wants to replace her old washing machine with a new one. In order to get the maximum value for her money, she plans to spend substantial time and effort in gathering information and making product comparisons before making the actual purchase. In this instance, Erica is planning to buy a(n) ________ product.A.the convenienceB.unsoughtC.specialtyD.shopping
Solution
In this instance, Erica is planning to buy a(n) D.shopping product. This is because shopping products are those that a customer feels are worth the time and effort to compare with competing products.
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