ABC Mobiles wants to conduct a survey to determine what the most important feature is that people look for when choosing a mobile phone. They want to survey people across the country so that the results represent a good-sized portion of the population. In order to do this, they decide to conduct the survey over the phone.Which of the following factors most greatly affected the companies choice in how they conducted their survey?aThe type of phone participants use to answer the survey bClothes the participants are wearing that daycExpenses incurred conducting the survey dTime of year the survey is conducted
Question
ABC Mobiles wants to conduct a survey to determine what the most important feature is that people look for when choosing a mobile phone. They want to survey people across the country so that the results represent a good-sized portion of the population. In order to do this, they decide to conduct the survey over the phone.Which of the following factors most greatly affected the companies choice in how they conducted their survey?aThe type of phone participants use to answer the survey bClothes the participants are wearing that daycExpenses incurred conducting the survey dTime of year the survey is conducted
Solution
The factor that most greatly affected the company's choice in how they conducted their survey is c) Expenses incurred conducting the survey.
Here's why:
a) The type of phone participants use to answer the survey - This would not greatly affect the company's choice in how they conducted their survey. The survey is about the features people look for in a mobile phone, not the type of phone they currently use.
b) Clothes the participants are wearing that day - This is irrelevant to the survey's purpose and would not affect how the survey is conducted.
c) Expenses incurred conducting the survey - This would greatly affect the company's choice in how they conducted their survey. Phone surveys can be less expensive than in-person surveys as they don't require travel or physical materials.
d) Time of year the survey is conducted - While this could potentially affect response rates, it's not as significant a factor as the cost of conducting the survey.
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