A customer’s decision to purchase one product or group of products over another is primarily a function of:Group of answer choicesthe product’s price.the product’s features relative to competing products.the convenience of acquiring the product or group of products.the availability of the product or group of products.how well that choice will fulfill that person’s needs and satisfy his or her wants.

Describe the roles and functions that comprise decision making units the organizational buying processes in contrast to the consumer buying processes

The  expected product:Group of answer choicesComprises the fundamental benefit that responds to the customer’s problem of an unsatisfied need or want.Describes those attributes that actually deliver the benefit that forms the core product.Comprises all possibilities that could become part of the productDelivers a bundle of benefits that the buyer may not require as part of the basic fulfillment of their needs.

The theory of consumer choice provides the foundation for understanding theGroup of answer choicesstructure of a firm.supply of a firm's product.profitability of a firm.demand for a firm's product.

Product mix decisions involve:Select one:a.Determining the pricing strategy for a productb. Deciding on the number of product lines to offerc.Developing promotional activities for a productd.Analyzing the competition in the market

All of the considerations that consumers evaluate when making a purchase can be best described asMultiple Choicethe service offer.differentiation.the buying process.the buying behavior.the total product offer.