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Which of the following is NOT an example of private-label brands?Multiple ChoiceShoppers Drug Mart exclusively sells Life brand.Walmart exclusively sells Great Value brand.Costco exclusively sells 2L container of Heinz ketchup.Fresh Co exclusively sells Compliments brandWhole Foods exclusively sells Whole Foods brand

Question

Which of the following is NOT an example of private-label brands?Multiple ChoiceShoppers Drug Mart exclusively sells Life brand.Walmart exclusively sells Great Value brand.Costco exclusively sells 2L container of Heinz ketchup.Fresh Co exclusively sells Compliments brandWhole Foods exclusively sells Whole Foods brand

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Solution

The option that is NOT an example of private-label brands is: "Costco exclusively sells 2L container of Heinz ketchup."

This is because Heinz is not a private label brand of Costco. It is a well-known brand that is sold in many different stores, not exclusively in Costco. Private-label brands are products that are exclusively manufactured for a retailer. The retailer will market them under its own brand name. Examples include Walmart's Great Value brand, Shoppers Drug Mart's Life brand, Fresh Co's Compliments brand, and Whole Foods' Whole Foods brand.

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