Which of the following forecasting method is suitable for launching new products? a. Moving average methods. b. Judgemental methods. c. Exponential smoothing methods. d. Causal forecasting methods.
Question
Which of the following forecasting method is suitable for launching new products? a. Moving average methods. b. Judgemental methods.
c. Exponential smoothing methods.
d. Causal forecasting methods.
Solution
The most suitable forecasting method for launching new products would be b. Judgemental methods.
Here's why:
a. Moving average methods: This method is based on historical data and averages them over a period of time. Since new products do not have historical data, this method is not suitable.
b. Judgemental methods: This method relies on the opinion and intuition of seasoned experts. They can use their experience and understanding of the market to predict how a new product might perform. This makes it suitable for new products.
c. Exponential smoothing methods: Like moving average methods, this method also relies on historical data, which new products do not have.
d. Causal forecasting methods: This method assumes that the variable you are forecasting has a cause-effect relationship with one or more other variables. This might not always be the case with new products.
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