Which of the following is not a "primary" activity in the value chain? A. service B. outbound logistics C. marketing and sales D. inbound logistics E. technology development
Question
Which of the following is not a "primary" activity in the value chain? A. service B. outbound logistics C. marketing and sales D. inbound logistics E. technology development
Solution
The value chain, as described by Michael Porter, is divided into "primary" and "support" activities. Primary activities include inbound logistics, operations, outbound logistics, marketing and sales, and service.
Therefore, the answer to your question is E. Technology development. This is considered a "support" activity, not a primary one.
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