An apparel brand wants to use a video creative in their new campaign to boost foot traffic to different stores in the city. Which objective should the brand choose?

The brand should choose the "Store Traffic" objective. Here are the steps:

1. Identify the goal: The brand wants to increase foot traffic to their physical stores.

2. Choose the right objective: Facebook, for example, offers a specific advertising objective called "Store Traffic" designed for businesses with multiple store locations. This objective allows the brand to target people within a set distance of their stores with ads designed to drive foot traffic.

3. Create a video creative: The brand should create a compelling video that showcases their products and entices viewers to visit their stores.

4. Set up the campaign: The brand should set up the campaign on their chosen advertising platform, select the "Store Traffic" objective, and upload their video creative.

5. Launch the campaign: After setting up the campaign, the brand can launch it to start driving foot traffic to their stores.

Remember, it's important to monitor the campaign's performance and make adjustments as necessary to maximize results.