This is a strategy of an entrepreneur in pricing, where in the price depends on the current conditions.

This strategy is known as dynamic pricing. Here are the steps an entrepreneur might take to implement it:

1. Market Research: The entrepreneur needs to understand the market conditions, the competition, and the target audience. This includes understanding the maximum price the customer is willing to pay.

2. Cost Analysis: The entrepreneur needs to know the cost of the product or service. This includes production costs, overheads, and any other costs associated with the product or service.

3. Pricing Strategy: Based on the market research and cost analysis, the entrepreneur can decide on a pricing strategy. Dynamic pricing means the price can change based on various factors such as demand, time, and competition.

4. Implementing the Pricing Strategy: The entrepreneur then implements the pricing strategy. This could involve changing the price on the website, in the store, or wherever the product or service is sold.

5. Monitor and Adjust: The entrepreneur needs to monitor the market conditions and the success of the pricing strategy. If necessary, they can adjust the price to respond to changes in the market.

6. Review: Regularly review the strategy to ensure it's still the most effective approach. Market conditions can change quickly, so it's important to stay flexible and adaptable.