Which of the following represents a macro conversion for an ecommerce site?*Receiving a product inquiryA completed sale transactionA click on a “buy” buttonAll of these are macro conversions for an e commerce site.
Question
Which of the following represents a macro conversion for an ecommerce site?*Receiving a product inquiryA completed sale transactionA click on a “buy” buttonAll of these are macro conversions for an e commerce site.
Solution
A completed sale transaction represents a macro conversion for an ecommerce site. Macro conversions are the primary goals of your website. For an ecommerce site, this is typically the completion of a sale or purchase.
While receiving a product inquiry and a click on a "buy" button are important steps in the customer journey, they are considered micro conversions. Micro conversions are smaller steps that lead up to the macro conversion. They are important for understanding the customer journey and optimizing for conversion, but they are not the primary goal.
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