Large retail outlets in traditional bricks and mortar shopping malls face strong competition from online retailers. Which of the Porter’s five forces concepts explains this trend?Question 19Select one:Entry barriers are highBargaining power of suppliers is highSwitching costs are highThreat of substitutes is high
Question
Large retail outlets in traditional bricks and mortar shopping malls face strong competition from online retailers. Which of the Porter’s five forces concepts explains this trend?Question 19Select one:Entry barriers are highBargaining power of suppliers is highSwitching costs are highThreat of substitutes is high
Solution
The correct answer is "Threat of substitutes is high". This is because online retailers can be seen as a substitute for traditional brick and mortar retail outlets. As more people turn to online shopping, the threat of this substitute becomes higher for traditional retailers.
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