When deciding which projects align with your content strategy, you should consider: 1.market trends 2.customer values 3.inputs of subject matter expert 4. support costs

When deciding which projects align with your content strategy, you should consider the following:

1. Market Trends: Understanding the current market trends is crucial. This will help you identify what type of content is popular and what your target audience is interested in. You can use various tools and platforms to keep track of market trends.

2. Customer Values: Knowing what your customers value can help you create content that resonates with them. This could be through surveys, feedback, or even social media interactions. The more you understand your customers, the better you can tailor your content to their needs and interests.

3. Inputs of Subject Matter Expert: Subject matter experts can provide valuable insights into specific topics. They can help ensure your content is accurate, relevant, and informative. This can enhance your credibility and authority in your field.

4. Support Costs: Consider the cost of creating, distributing, and promoting your content. This includes the time and resources needed to produce high-quality content. You should also consider the cost of not doing a project, such as lost opportunities or potential negative impact on your brand.

By considering these factors, you can ensure your projects align with your content strategy and effectively reach your target audience.