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A company doing marketing research finds that a 10 percent increase in its product's price would create a 12 percent decrease in the quantity demanded of its product.  a. Based on this information, demand for the company's product is multiple choice 1inelastic.unit-elastic.perfectly inelastic.elastic.perfectly elastic. b. Using this same information, the company should ________ the price of its product. multiple choice 2lowerraisenot change

Question

A company doing marketing research finds that a 10 percent increase in its product's price would create a 12 percent decrease in the quantity demanded of its product.  a. Based on this information, demand for the company's product is multiple choice 1inelastic.unit-elastic.perfectly inelastic.elastic.perfectly elastic. b. Using this same information, the company should ________ the price of its product. multiple choice 2lowerraisenot change

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Solution

a. The demand for the company's product is elastic. This is because the percentage change in quantity demanded (12%) is greater than the percentage change in price (10%).

b. Based on this information, the company should lower the price of its product. This is because the demand for the product is elastic, meaning that a decrease in price will result in a larger percentage increase in quantity demanded, thus increasing total revenue.

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