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Jack has agreed to purchase a new car for $18,000. However, just before he gets ready to sign the contract, the salesman tells Jack that the sales manager will not approve the amount allowed for his trade-in, and that the contract will have to be higher, probably around $19,000. Jack has just been the victim of the ________.Question 16Answera.lowball technique b.door-in-the-face technique c.foot-in-the-door technique d.that’s-not-all technique

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Jack has agreed to purchase a new car for 18,000.However,justbeforehegetsreadytosignthecontract,thesalesmantellsJackthatthesalesmanagerwillnotapprovetheamountallowedforhistradein,andthatthecontractwillhavetobehigher,probablyaround18,000. However, just before he gets ready to sign the contract, the salesman tells Jack that the sales manager will not approve the amount allowed for his trade-in, and that the contract will have to be higher, probably around 19,000. Jack has just been the victim of the ________.Question 16Answera.lowball technique b.door-in-the-face technique c.foot-in-the-door technique d.that’s-not-all technique

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Solution

Jack has just been the victim of the a.lowball technique. This technique involves offering a product or service at a lower price than is actually intended to be charged, then raising the price at the last minute. In this case, the car salesman initially agreed to sell the car for 18,000,butthenincreasedthepriceto18,000, but then increased the price to 19,000 just before Jack was about to sign the contract.

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