Gillette Corporation will pay an annual dividend of $0.68 one year from now. Analysts expect this dividend to grow at 11.7% per year thereafter until the 6th year. Thereafter, growth will level off at 2.4% per year. According to the dividend-discount model, what is the value of a Gillette share if the firm's equity cost of capital is 7.5%?
Question
Gillette Corporation will pay an annual dividend of $0.68 one year from now. Analysts expect this dividend to grow at 11.7% per year thereafter until the 6th year. Thereafter, growth will level off at 2.4% per year. According to the dividend-discount model, what is the value of a Gillette share if the firm's equity cost of capital is 7.5%?
Solution
To calculate the value of a Gillette share, we need to use the Gordon Growth Model (also known as the Dividend Discount Model). This model is used to determine the intrinsic value of a stock, based on a future series of dividends that grow at a constant rate.
Given that the dividend is expected to grow at a different rate for the first 6 years, we need to calculate the present value of these dividends separately. After the 6th year, the dividend growth rate levels off at 2.4% and we can use the Gordon Growth Model.
Here are the steps:
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Calculate the dividends for the first 6 years:
- Year 1: $0.68
- Year 2: 0.76
- Year 3: 0.85
- Year 4: 0.95
- Year 5: 1.06
- Year 6: 1.19
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Calculate the present value of these dividends:
- PV(Year 1) = 0.63
- PV(Year 2) = 0.66
- PV(Year 3) = 0.69
- PV(Year 4) = 0.72
- PV(Year 5) = 0.75
- PV(Year 6) = 0.78
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Calculate the present value of the dividends from Year 7 onwards using the Gordon Growth Model:
- D7 = D6 * (1 + 2.4%) = 1.22
- P7 = D7 / (r - g) = 22.22
- PV(P7) = P7 / (1 + r)^6 = 14.57
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Add up all the present values to get the intrinsic value of the stock:
- P0 = PV(Year 1) + PV(Year 2) + PV(Year 3) + PV(Year 4) + PV(Year 5) + PV(Year 6) + PV(P7)
- P0 = 0.66 + 0.72 + 0.78 + 18.80
So, according to the dividend-discount model, the value of a Gillette share is approximately $18.80.
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