What is the main goal of personal selling? Increasing company profits Building long-term customer relationships Clearing out inventory Reducing marketing costs
Question
What is the main goal of personal selling? Increasing company profits Building long-term customer relationships Clearing out inventory Reducing marketing costs
Solution
The main goal of personal selling is building long-term customer relationships. This approach focuses on creating a strong bond between the customer and the salesperson or company, which can lead to repeat business, customer loyalty, and word-of-mouth advertising. While increasing company profits, clearing out inventory, and reducing marketing costs can be outcomes of personal selling, they are not the primary goal. The main focus is on the customer and establishing a relationship with them.
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