L'Oréal is pushing the boundaries of beauty thanks to Beauty Tech. In 2022, how many times have our digital services (virtual try-ons, skin analysis...) have been used?

REINVENT THE FUTURE OF PROFFESSIONAL BEAUTY THROUGH TECH Three main focuses: • Augmented beauty services • The new point of experience • E-commerce of the future What are the entry requirements? To participate in L’Oréal Brandstorm, you must be 18-30 years old. No level of education is needed, and all fields of study and experience are welcome. Participants group up in teams of three, either with their classmates or outside of the classroom. What students are expected to do? We challenge your students to imagine to future of professional beauty, meaning designing tools and services to support hairdressers, and not only, and develop the professional beauty services industry sustainably and while benefiting all. There are elements they have to respect in their projects: • Stylists at the heart - think of technologies that will enable the professionals to enhance their customers’ experience • Use tech, data a GenAI as accelerators – we invite them to explore the potential that newest tech developments have to offer • Elevate consumer experience, reach & personalization • Ethical, inclusive, and sustainable by design This edition’s mission is created in collaboration with L’Oréal’s Professional Products Division. The division consist of 6 global and 3 local brands across the world. At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and while benefiting all. Professional Products founded the L’Oréal Group more than 110 years ago. At L’Oréal PPD, we’re reinventing the consumer salon journey through tech. From welcome to consultation, blending digitized tools and sensorial rituals, PPD is working step- by-step with hairdressers to transform every part of the service with the personalized care only a professional can deliver. (example: L’Oréal Professionnel Style My Hair Pro) Enabled by customization services to suit both hair and mood on the day, the stylist first assesses the customer's hair then mixes the best care on the spot (example: Kérastase E- diagnosis). At L’Oréal PPD we also work for the benefit of the planet, advancing on plastic reduction and pioneering green delivery, reducing the water consumption in salons, assisting with the transition to renewable energy and help manage waste responsibly through recycling programs (example: Gjosa). For the initial submission the participants will be asked to upload a 1-min pitch video (mp4 format) explaining their idea and a Power Point presentation (ppt, pptx or pdf format, introduction + 3 content slides). Please help me think of an example. make sure answer these questions: Describe your innovation in one simple paragraph. Why and how is your solution tech-driven? What technologies will it utilize? Does you solution align with sustainability and inclusivity commitments of L’Oréal? Is your solution scalable at a worldwide level? Would it be feasible in term of cost and profitable? What would be approximately the selling price? Describe

The business of L'Oreal, the world's largest cosmetics firm, is beauty. From its headquarters in France, it markets billions of dollars of products, its advertising fills the pages of women's magazines, & it controls leading laboratories, pharmaceutical plants, & research institutes. This startling book shows the other face of beauty: how this giant company became a haven for ex- Nazis.What is the title?Hint: harsh odour

Consider this claim:The wide use of doctored photos in the media contributes to unrealistic and harmful beauty standards.Which is the strongest evidence to support the claim?Some politicians in Britain have called for their government to prohibit ads aimed at children from featuring photos that present "overly perfected and unrealistic images" of women.The rise in doctored photos of women in advertisements has coincided with a sharp rise in the number of women who seek cosmetic surgeries, which can pose serious health risks.One prominent supermodel vowed to stop retouching photos posted to social media because she believes that doctored photos promote unrealistic standards of beauty for women.Save answer

A startup company called Qoves has developed an AI-powered beauty assessment tool that tells you how attractive you are. The free version spits out a list of your “predicted flaws'' and explains what sort of surgical interventions and expensive serums are needed to “fix” you. They’re not the only ones playing around with AI for this purpose, there are an alarming number of these sort of beauty assessment algorithms online. Face++, a facial recognition platform developed by China’s Megvii Technology, for example, has a tool that gives you a “Beauty Score”. It also purports to tell you how attractive you are from both a male and female perspective.How does a beauty scoring algorithm work? Good question; nobody really knows. Face++ won’t reveal the workings of its algorithm. Qoves’s tool, meanwhile, is trained on a dataset of hundreds of thousands of pictures scored manually by humans and extrapolates attractiveness from that. One thing we can say for certain about these sorts of tools is that they often reflect Eurocentric beauty biases. 2016, for example, saw the world’s first international beauty contest judged entirely by algorithm. Guess what? Out of 44 winners, nearly all were white, a handful were Asian, and only one had dark skin.In no more than two sentences, discuss why using an AI tool to rate attractiveness, for a sample of Unsplash photos of people, may be problematic. In your response include at least two relevant things you learned from this article.

Question 1BeeUTee Pty Ltd operates an online retail business, through which consumers can purchase beautyproducts and arrange beauty treatments online. LipStick Pty Ltd is smaller online beauty businessthat was founded 15 years ago by Lady Lydia, a well-known and flamboyant hairdresser.In February this year, BeeUTee approached Lady Lydia, to see if Lady Lydia is interested in sellingLipStick. LipStick and BeUTee sign a confidentiality agreement to allow BeeUTee the opportunity toconduct due diligence and make an offer.Between March and April, BeeUTee conducted a due diligence analysis of the BeeUTee business anddiscovered the following:• LipStick did not spend very much money on IT security and turned off that security measuresit had for three weeks in early December each year. The Christmas holiday season was thebusiest period of the year for LipStick, and the security measures slowed the website,annoying customers.• In December last year, an unknown person had somehow copied the whole customer list,including name, email address, mailing address and yearly betting turnover of everycustomer.• This unknown person had somehow obtained user admin log in credentials. The User Idused was ADMIN and the password for this account was SUNSHINE321. This password wasset in October 2019, and was not changed until January 2022.• When Lady Lydia was told about the above, she said to forget about it, don’t carry out anyfurther investigations, and not to tell anyone. Lady Lydia said it was probably a computerscience student doing the hack as part of an assignment.LAWS3100_2024_S1_Tutorial Programme• There is no evidence that the customer list was used by anyone or that the incident causedany detriment to LipStick or that the customer list was being offered for sale on the darkweb.Prior to the sale, was LipStick in compliance with the Australian Privacy Principles? What are the risksfor BeeUTee of going ahead with the sale?