Advertisers who simply want to build awareness may purchase online advertising from small websites that sell ads directly. They are likely to use which performance measure?Multiple Choicelost-horse measurescost per thousandnegotiated measurescost per action

One of the most common measures in advertising is cost per thousandGroup of answer choicesimpressions.occurrences.purchases.new trials.frequencies.

A business hopes to generate large online sales through posting ads on social networking sites but only wants to pay when an ad actually generates a sale. That firm should use the performance measure of:Multiple Choicecost per thousand, and pay 50 cents for every time an ad loads, up to $100 per month.a negotiated measure, and pay $100 to post its ad for two weeks.cost per click, and pay $1 for every visitor who clicks on the ad and goes to its website.cost per action, and pay $50 for every purchase that originated from an ad on the site.cost per like, and pay $1 for every unique visitor who likes the advertised product.

Question 8In the awareness stage, why is it important to measure impressions, reach, and frequency?1 pointDigital marketers can find out how big an impact their ads are having and decide if they need to reevaluate their ad strategy.Digital marketers will need to grow their department if all three measurements are positive.The measurements from these three data points will determine a company’s overall success.Digital marketers will need to reevaluate their advertising budget if these three metrics are not improving

Measurable results: Digital advertising and marketing allow businesses to track and measure the ______________ of their campaign in real-time.

Which of the following is the last step in building an advertising campaign?Multiple choice question.Measuring the effectiveness of the advertisingIdentifying the target marketDefining objectivesCreating advertisements