Your client asks you why the UX design team is spending time conducting a competitive audit. They want to know why it is important to gather that type of research. How should you respond to the client? 1 pointDesign ideas are more successful if the designers know what the competition has already done.Design ideas are more successful when they can use the competitor’s ideas to work from and improve upon.Design ideas are more successful when they are based on designs that are already proven to work.Design ideas are more successful when there’s a deep understanding of business needs and market gaps.

A junior UX designer is concerned that by conducting a competitive audit, the design team will simply copy what the competitor has done. What should you tell them to alleviate their concern? 1 pointThe design team has done this before. They alter just enough content to make it look like an original idea, even though it is the competitor’s idea.Innovation only happens when you can reuse ideas and make them better. The key is to understand what the competition is doing and use that as a starting point to push forward and innovate.It is okay to do that. Imitation is a form of flattery.

Your UX design team has ideated and come up with a bunch of ideas for the app they will be creating. The team has taken a break and now has come back together to evaluate the ideas. How should the team evaluate the ideas? Select all that apply.1 pointIdentify if the ideas are feasible, including if they are technically feasible to build.Identify if the ideas are viable, including if they are financially beneficial to the client.Identify if the ideas are interesting, including if they are likely to gain user attention and retention.Identify if the ideas are desirable, including if they solve the user problem.

Question 7You have asked the junior UX designer on the team to do a competitive audit. They are not sure what the team will learn from this audit. What should you tell them? Select all that apply.1 pointA competitive audit allows you to identify your key competitors. A competitive audit provides you with an understanding of how your competitors position themselves in the marketplace.A competitive audit provides insight into the corporate structure and their design processes.A competitive audit allows you to review the products your competitors offer.

As your UX design team is ideating and narrowing down the ideas to viable options, you remind them they need to partner with the client team. Which client teams will your UX design team likely be partnering with?1 pointThe human resources and ethics teamsThe leadership and accounting teamsThe security and computer and information technology teamsThe marketing and branding teams

Why are case studies beneficial to have in a portfolio? Select all that apply.1 pointAllows UX designers to understand users and their needs from a new perspectiveHelps designers turn observations into actionable insightsDemonstrates a designer’s willingness to collaborate with a teamServes as a visible demonstration of design knowledge