You have just read “Battle of the Brands: The Role and Importance of Branding in the Modern World” by Thomas Pool. What connection does the author draw between branding and human behavior?Write a minimum of three sentences and provide textual evidence from the nonfiction informational article.

What connection does the author draw between branding and human behavior?Write a minimum of three sentences and provide textual evidence from the nonfiction informational article.

Which statement best describes the central idea of the article? [ aCompanies use branding strategies to develop emotional responses and build loyalty in consumers. bHershey’s uses branding to inspire people to be kind and caring toward others cCompanies rely on branding strategies to communicate that their products are effective and high quality. dHershey’s uses branding to help consumers associate positive memories with their product.

The human characteristics that bring a brand to life and help establish an emotional connection with customers and employees is–Question 4Answera.Brandb.Brand’s Personalityc.Brand’s experienced.Brand’s Name

In paragraph 13, how does the author develop the idea that a strong brand identity benefits many different types of companies? aby describing companies that are successful because they do not have any competitors bby giving an example of how one company found success through appealing to a specific audience cby highlighting the way celebrity partnerships can exclude less wealthy consumers dby emphasizing the struggles of companies who use fewer branding strategies

What is brand? Why do brands play a particularly important role in high-involvement purchase decisions? (5 marks)b) When developing brands within a product mix, marketers may decide to pursueindividual brands, family brands or brands extension. Explain what each of theTHREE (3) branding strategies means. Provide one example for each brandingstrategy. (6 marks)c) Which branding strategy(ies) does Schweppes use for its new water enhancersbrands? Justify your answers. (4 marks)