A company offers a variety of yogurts such as natural flavors, fruit blends, fruit on the bottom, etc. This is an example of ________.Options product line featuring brand repositioning product line extension brand stretching
Question
A company offers a variety of yogurts such as natural flavors, fruit blends, fruit on the bottom, etc. This is an example of ________.Options product line featuring brand repositioning product line extension brand stretching
Solution
This is an example of a product line extension. A product line extension refers to the practice of using an already established product brand for a new item in the same product category. In this case, the company is extending its line of yogurts by offering different varieties such as natural flavors, fruit blends, fruit on the bottom, etc.
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