I guess it’s due to the benefits of the companies. First, advertisements are the easiest way to reach customers to attract their attention to a particular brand or product. From that attractive information, customers will be able to choose an appropriate one. Second, it also plays a crucial role in the marketing strategy that the company apply to attract customers.

Advertisements are everywhere. They’re on TV, online, on the radio, in magazines and newspapers, and on billboards, buses, and benches—if there’s space for an ad somewhere, you just might find one. In some cases, it may not be immediately clear whether something is an advertisement or not. That’s why it’s important to understand how ads work so you can spot an ad and critique it.The goal of an advertisement is to convince an audience to agree with a certain point of view. That point of view usually involves deciding a product is worth buying. When you come across an ad, there are some important questions to ask: Who created it? Who is the target audience, or the group of people they’re trying to reach? What does the ad want me to do or think? The answers aren’t always obvious. The best way to get to the bottom of these questions is to understand persuasive techniques used in advertising.The group of people an advertisement is trying to reach is called a ________. afocus group btarget audience cconsortium dcross section

Explain one reason why a business might advertise an existing product.

Advertisements are value added tools, used primarily to prompt immediate sales.Group of answer choicesTrueFalse

What is the main purpose of an advertisement?a) Entertainmentb) Informationc) Both a and bd) None of the above

Why is search engine marketing said to be more of a direct medium than advertising?Group of answer choicesIt can be individualized to each web user.It contains spam.It is a static advertising media.It can be produced as a mass mailing.It allows viewers to opt-in to the ad.