According to McLuhan what is most important when analysing media? Media ownership. Media form (technology). Textual meaning. The audience.
Question
According to McLuhan what is most important when analysing media? Media ownership. Media form (technology). Textual meaning. The audience.
Solution
According to Marshall McLuhan, a renowned media theorist, the most important aspect when analyzing media is the Media form (technology). McLuhan is famous for his phrase "the medium is the message," which suggests that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
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