What conditions must be present before a company's social media strategy will succeed?Multiple select question.The company must dedicate resources to the effort.The company must establish a presence on multiple social media platforms.The company's personnel must be competent in using technology.The company's customers must have social media skills.

Which statements regarding social media strategies in business are true? (Choose every correct answer.)Multiple select question.The message should be surprising.Marketers should track the results.One or two employees with minimal social media experience can probably manage the online presence for most companies.Any social media presence will increase sales, even if the company puts little effort into it.

A large retailer has decided to implement a social media strategy and launch a web site that will help them reach a much larger target market.  They have some experience selling on line but am concerned about potential challenges. You have been hired to provide advice and suggest they need to be cognisant of the following challenges:Question 76AnswerSelect one or more:a.Payment systems and exchange ratesb.Lack of consumer trustc.Culture and language issuesd.Product designe.All of these choicesf.None of these choices

Social media is a commonly used technology in business. Although there are ethical questions about its usage, Social Media plays a significant role in enabling businesses to:Question 64AnswerSelect one:a.Complete a Strategic Diamondb.Develop new products and bring them to marketc.Acquire talent, support employee collaboration and engage with customers.d.Establish their enterprise architecturee.Develop their business and information systems strategy

Question 6What should a company consider when deciding which social media platforms to use for their campaign? Select all that apply.1 point Platforms that offer the most competition for a companyPlatforms that a company has not advertised onPlatforms that a company has an established audience on Platforms that a company is familiar with

Imagine that a company posts new content on its social media channels. Next, they want to find out how customers feel about their business. The company can then decide how to respond. Which one of the five pillars of social media marketing does this represent? 1 pointPaid social mediaStrategyPlanning and publishing Listening and engagementAnalytics and reporting