b) Suppose you are hired as an e-marketing director. Describe any four activities thatyou would engage in. (4 Marks)c) When designing the e-commerce web site it is important to make sure the site isadhesive to visitors and customers as well. Discuss three site adhesion characteristics.(6 Marks)

b) As an e-marketing director, I would engage in the following activities:

1. Market Research: This involves studying the market to understand the needs and preferences of the consumers. It also involves analyzing the strategies of competitors to stay ahead in the market.

2. Content Creation: This involves creating engaging and relevant content for the website, social media platforms, and email marketing campaigns. The content should be designed to attract and retain customers.

3. SEO Optimization: This involves optimizing the website and its content to rank higher in search engine results. This can increase the visibility of the business and attract more customers.

4. Data Analysis: This involves analyzing data from various marketing campaigns to understand their effectiveness. This can help in making informed decisions and improving future marketing strategies.

c) When designing an e-commerce website, the following site adhesion characteristics should be considered:

1. User-Friendly Design: The website should be easy to navigate. The products and services should be easy to find, and the checkout process should be simple and straightforward.

2. High-Quality Content: The content on the website should be engaging and relevant. It should provide value to the visitors and encourage them to stay on the site longer.

3. Personalization: The website should offer personalized experiences to the visitors. This can be achieved by showing product recommendations based on the visitor's browsing history or preferences.