Select all that applyWhich pieces of information should be communicated to customers through a company's website?Multiple select question.Features of products and servicesWhere customers can purchase productsReviews of products or servicesContact information for competitors

Select all that applyThe Internet allows a company to provide customers easy access to:Multiple select question.research information about their productscommunicate with them directlydelay responses to problemsinform them of product problems

A prospect will have the:Multiple select question.information on competing productsauthority to buy a productwillingness to listen to a sales messagemeans to buy a product

Select all that applyWhich of the following allow a company to sell directly to customers effectively?Multiple select question.conducting sales through a company websiteteaming up with rivals to lower pricesmaintaining a direct sales staffasking for better prices from dealers

Select all that applyTo help establish trust in the customer relationship, salespeople mustMultiple select question.know their products thoroughlyknow their competitors' product thoroughlyknow the size of their territory thoroughly

Select all that applyMarketing analytics makes it possible for marketers to analyze large amounts of collected data concerning customer information and purchase histories to accomplish which of the following?   (Choose every correct answer.)Multiple select question.Reduce specialized marketing for different market segments  Make appropriate customer-related decisionsOptimize marketing returnsImprove marketing decision making