Multiple Choice QuestionA manufacturer of educational toys for children ages 2 to 4 wants to develop a marketing strategy to focus on just this segment. Which market segmentation approach would the firm most likely use?Multiple choice question.Concentration approachPsychographic approachMulti-segment approachDemographic approach
Question
Multiple Choice QuestionA manufacturer of educational toys for children ages 2 to 4 wants to develop a marketing strategy to focus on just this segment. Which market segmentation approach would the firm most likely use?Multiple choice question.Concentration approachPsychographic approachMulti-segment approachDemographic approach
Solution
The manufacturer would most likely use the Demographic approach. This is because demographic segmentation divides the market into segments based on variables such as age, gender, family size, income, occupation, etc. In this case, the manufacturer wants to target children aged 2 to 4, which is a demographic variable.
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