Which of the following would be considered secondary data collection?*2 pointsCreating a survey to determine customer satisfaction.Bringing in a focus group to get its opinion on a new product.Observing the outcomes of customer-salesperson interactions.Examining information such as competitor price offerings.
Question
Which of the following would be considered secondary data collection?*2 pointsCreating a survey to determine customer satisfaction.Bringing in a focus group to get its opinion on a new product.Observing the outcomes of customer-salesperson interactions.Examining information such as competitor price offerings.
Solution
The option "Examining information such as competitor price offerings" would be considered secondary data collection.
Secondary data collection involves gathering existing data that have already been produced. This could be data collected by a business, government, or other organization, or data that have been collected by other researchers. In this case, examining competitor price offerings involves analyzing data that has already been collected and made available, hence it is considered secondary data collection.
The other options listed involve primary data collection, which is the process of gathering new data that has not been collected before. For example, conducting surveys, bringing in a focus group, or observing customer-salesperson interactions all involve collecting new data directly from the source.
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