Multiple Choice QuestionA group of high school soccer girls with the need, desire, ability, and authority to purchase soccer gear can be referred to as a Blank______.Multiple choice question.target marketvalue marketdiverse grouppsychographic segment
Question
Multiple Choice QuestionA group of high school soccer girls with the need, desire, ability, and authority to purchase soccer gear can be referred to as a Blank______.Multiple choice question.target marketvalue marketdiverse grouppsychographic segment
Solution
The correct answer is "target market".
Step by Step Explanation:
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The question describes a specific group of people - high school soccer girls who have the need, desire, ability, and authority to purchase soccer gear.
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In marketing terms, this group is a specific segment of the market that a company has identified as potential customers.
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The company will aim its marketing efforts towards this group, hence they are referred to as the "target market".
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The other options - value market, diverse group, and psychographic segment - do not accurately describe this group in the context of the question.
So, the group of high school soccer girls with the need, desire, ability, and authority to purchase soccer gear can be referred to as a "target market".
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