Identify the incorrect statement with regards to the concept of sustainability marketing a. Sustainability marketing is only applicable to product-based industries and not service based industries b. Sustainability Marketing refers to the means that influence consumer behaviour towards more sustainable consumption c. Sustainability marketing is also referred to as enviropreneurial marketing d. Sustainability Marketing can be simply defined as creating, producing and delivering sustainable solutions with higher net sustainable value whilst continuously satisfying customers

Identify the incorrect statement with regards to product development approach in sustainability marketing a. Product development approach mainstream sustainability by normalizing the purchase of more sustainable products b. In the product development approach more effort is placed on product marketing and the marketing approach is differed based on the relevant market segment c. Product development approach moves away from a segmentation approach and focuses on establishing opportunities for all consumers to behave in a more sustainable way d. Product Development approach considers how marketers have a responsibility to design products that are more sustainable, but that are sold to consumers based on another decision-making attribute

_____ is a marketing strategy put into place to counter criticisms that companies create pollution and mislead customers.Sustainability marketingSocietal marketing Customer-value marketingConsumer marketing

The Auxiliary Sustainability Marketing (ASM) perspective_______________Group of answer choicesacknowledges that current consumption levels are unsustainableintegrates sustainability throughout the whole marketing mix, focusing on environmental, social and economic dimensions of production and consumptionaims to change institutions that inhibit a transition to a sustainable societyacknowledges that marketing is the antithesis to sustainability

What is NOT one of the ways Reformative Sustainability Marketing (RSM) may create change?Group of answer choiceslobby government to change regulationadmits its role in current unsustainable consumption patternsinfluence suppliers to adopt sustainable practicespromoting sustainable lifestyles

When a company refocuses its mission in terms of society instead of an individual brand this is called what type of marketing?Sustainability marketingCustomer-value marketing Societal marketingSense of mission marketing