Knowee
Questions
Features
Study Tools

What is "inoculation" in the context of persuasion and attitude change?planting an idea which will be built upon later to create attitude changehaving people rehearse resistance to an ideaattacking a communicator's credibilitya high-fear techniqueviolating group norms

Question

What is "inoculation" in the context of persuasion and attitude change?planting an idea which will be built upon later to create attitude changehaving people rehearse resistance to an ideaattacking a communicator's credibilitya high-fear techniqueviolating group norms

🧐 Not the exact question you are looking for?Go ask a question

Solution

In the context of persuasion and attitude change, "inoculation" refers to a psychological technique where one is exposed to a weakened form of an argument against their beliefs. This is done to make them resistant to future, stronger or more persuasive arguments. It's similar to the way a vaccine works, where a weakened form of a virus is introduced to the body to help it build immunity against future infections.

The process typically involves two steps:

  1. Threat: This is where the individual is warned of an impending attack on their attitude or belief.
  2. Refutational preemption: This is where the individual is provided with counterarguments to the impending attack.

This technique is often used in various fields such as politics, marketing, and health communication to influence public opinion and behavior.

This problem has been solved

Similar Questions

Persuasion is an act or process of presenting arguments to move, motivate, or change an audience.TRUEFALSE

Persuasion is becoming more difficult as we live in a time ofMultiple Choiceeasy access to information.heightened social reach.decreasing globalization.increasing mistrust.disinterest in the public forum.

Persuasive language used in communication to influence or manipulate an audience's beliefs or attitudes.

INEPT is closest in meaning toaffluentconnivingastuteincompetent

Persuasion involves all of the following, exceptMultiple Choicea great deal of planning.restating all the opposing viewpoints you can find.creating a message structure that most effectively reduces resistance and gains buy-in.developing your ideas as you wrestle with the complicated business issues at hand.analyzing your audience to understand their needs, values, and how they are influenced.

1/1

Upgrade your grade with Knowee

Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.