All of the following are accurate descriptions of new product ideas, except which one?Select one:a.New product development starts with idea generation.b.Some companies use brainstorming exercises that expand people's minds and generate new ideas around the client's problem.c.At the beginning of the process, carefully scrutinize each idea and throw far-fetched and impractical ones out the window.d.Customers must be careful not to rely too heavily on customer input when developing new products.
Question
All of the following are accurate descriptions of new product ideas, except which one?Select one:a.New product development starts with idea generation.b.Some companies use brainstorming exercises that expand people's minds and generate new ideas around the client's problem.c.At the beginning of the process, carefully scrutinize each idea and throw far-fetched and impractical ones out the window.d.Customers must be careful not to rely too heavily on customer input when developing new products.
Solution 1
The statement that is not an accurate description of new product ideas is: "At the beginning of the process, carefully scrutinize each idea and throw far-fetched and impractical ones out the window."
This is not accurate because in the initial stages of idea generation, all ideas are welcomed. Even those that seem far-fetched or impractical could potentially be developed into viable products or could spark other, more practical ideas. It's important to maintain an open mind during the brainstorming process.
Solution 2
The statement that is not accurate regarding new product ideas is: "At the beginning of the process, carefully scrutinize each idea and throw far-fetched and impractical ones out the window."
This is not accurate because in the initial stages of idea generation, all ideas should be considered, no matter how far-fetched they may seem. This is because sometimes the most innovative and successful products come from ideas that initially seemed impractical or outlandish. It's only after these ideas are explored and developed further that their true potential can be realized.
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