Which of the following factors does NOT reduce price sensitivity?1 pointSeparation between the buyer and the payerWhen the user cannot differentiate between differences in qualityEase of comparisonSeparation in time between the point of purchase and the time of payment
Question
Which of the following factors does NOT reduce price sensitivity?1 pointSeparation between the buyer and the payerWhen the user cannot differentiate between differences in qualityEase of comparisonSeparation in time between the point of purchase and the time of payment
Solution
The factor that does NOT reduce price sensitivity from the given options is "Ease of comparison".
When consumers can easily compare prices between different products or services, they are more likely to be sensitive to price changes. If a product is cheaper elsewhere, they can easily see this and choose the cheaper option. Therefore, ease of comparison does not reduce price sensitivity, but rather, it increases it.
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