Suppose that Coca-Cola were to divide its market up into segments based on the amount of soda consumers drink (heavy, medium, and occasional soda drinkers). What type of segmentation does this represent?Multiple choice question.OccasionBehavioralLoyaltyBenefitDemographic

______ segmentation forms market segments based on the way consumers use a product, such as more frequently or with greater loyalty.Multiple choice question.LifestyleBehavioralBenefitSubstantial

Dividing the market by the amount of a product used is segmentation.

What type of segmentation categorizes consumers on the basis of the outcomes they hope to derive from a product or service?Multiple choice question.GeodemographicPsychographicBenefitBehavioral

Multiple Choice QuestionThe process of dividing the total market into groups whose members have similar characteristics is market Blank______.Multiple choice question.segmentationaccommodationconcentrationorientation

Dividing the market based on specific features of the product preferred by your target market, such as flavor, is segmentation.