Which strategy involves collaborating with external partners to develop and commercialize innovations?Question 8Answera.Vertical Integrationb.Horizontal Integrationc.Open Innovationd.Closed Innovation
Question
Which strategy involves collaborating with external partners to develop and commercialize innovations?Question 8Answera.Vertical Integrationb.Horizontal Integrationc.Open Innovationd.Closed Innovation
Solution
The strategy that involves collaborating with external partners to develop and commercialize innovations is c. Open Innovation. This strategy is based on the idea that companies can and should use external ideas as well as internal ideas, and internal and external paths to market, as they look to advance their technology.
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