Marco’s marketing consultant realizes that the Upcycled Dog has a strong product breadth; to manage the impact of the rising and falling sales of individual products, however, the consultant suggests that Marco consider offering customers a pet grooming service. This category of growth strategy is calledMultiple Choicecompetitive advantage.product development.market penetration.diversification.market development.

Marco has gotten questions from customers about digital pet feeders for their dogs. If Marco decides to introduce a new digital pet feeder to the Upcycled Dog accessories line, which growth strategy would he be using?Multiple Choicemarket penetrationmarket developmentdiversificationcompetitive advantageproduct development

Distribution StrategyHappy Dog Kennel Services Pvt. Ltd. is in the business of breeding and selling the following dog breeds:Chihuahua, Siberian Husky, Alaskan Malamute and Samoyed.The average selling price of the puppies of these breeds is around ₹60,000. Pets, and dogs, in particular, fall under the high-involvement product category. The emotions of customers play an important role in making such purchase decisionsConsidering the average selling price of these puppies and the amount of customer involvement in such product sales, which of the following types of distribution strategies would be best suited for such products?Exclusive distribution strategyIntensive distribution strategySelective distribution strategy

If Marco decides to sell his pet products through an online distribution company, such as Amazon, then what type of intermediary is this?Multiple Choicebrokerretailere-tailerwholesalerinternet tailer

In the context of a market orientation, it is more efficient and less expensive for an organization toMultiple Choiceview the products as the ultimate drivers of marketing strategy.focus on increasing the amount of business from new customers.retain existing customers.provide a single point of interaction with customers.

Tutorial 5Building on content from Lecture 5 (Restrictions on Member Decision-Making andDirectors and Other Officers)ReadingsHargovan, Chapters 14 and 19.1-19.4TasksQuestion 1Pets Pty Ltd (Pets) operates a business selling pet products (dog and cat food, kitty litter, leashes,etc) all around Australia.Pets is owned by Merve, Silvia, Roger and Oliver. Merve and Silvia together own 75% of the sharesand are Managing Director and Company Secretary respectively. Roger and Oliver own 25% of theremaining shares between them.Although they are minority shareholders, Roger and Oliver like to be informed about everything thatis happening in the business. As they have indicated that they might like to invest more money inPets, Merve and Silvia have indulged them by discussing company matters that are not within theirpower as shareholders.However, this practice has become very time consuming, especially because Merve and Silvia andRoger and Oliver disagree about many things. For example, Merve and Silvia are convinced that Petsneeds to capitalise on the new interest in pet ownership by purchasing a dog kennel that breeds pugdogs. Roger and Oliver are opposed to buying that business on grounds that it is a puppy farm. Thereis an acrimonious discussion about the topic, one of many.Merve and Silvia have recently met Brandy, who runs a small private equity business. She seespotential in Pets and has offered to refinance Pets. Specifically, she has offered to provide enoughmoney to Pets to buy out Roger and Oliver’s share of the capital and purchase the dog kennel.However, Roger and Oliver don’t want to sell their shares.Merve and Silvia wonder whether they can pass a resolution to change the constitution to forceRoger and Oliver to sell their shares to them (Merve and Silvia). They tell you that there is a‘desperate need to harmonise relationships between the shareholders and management’ and thatthey would be willing to Roger and Oliver 75% of the estimated market price, as calculated by thecompany accountant. Considering the equitable limit on minority voting power, is the constitutionalamendment within Merve and Silvia’s power? Explain your answer