Select all that applyIn what three ways can publicity negatively affect a business or organization?Multiple select question.It is not controlled by the organization.News organizations are not obliged to use it.It may be altered by the media.It is free and therefore suspect.

Select all that applyIdentify which of these are considered to be disadvantages of publicity.Multiple select question.Its believability with consumersNo control by marketersMedia might not cover the storyMedia can alter the story

What is the major disadvantage of publicity?Multiple choice question.It is often the most expensive form of recognition an organization can acquire.Organizations have little control over the release of information they did not pay for.Organizations are limited in how often they are allowed to receive publicity.It requires a large time commitment from an organization's employees.

Public relations is a good alternative to advertising because Blank______.Multiple choice question.publicity is always positivepublicity is a very controllable source of promotionpublicity can never have a negative effectmany news organizations are searching for new stories

Which statement about negative publicity is a fact rather than an opinion?YOUR ANSWERYour AnswerThere is an opportunity to turn bad press into good public relations.There is no such thing as bad press for a business because it can always be viewed as free advertising.It is a fact of life for all business.It is a direct result of mistakes made by employees not performing the duties as directed.

A nonprofit organization looking to increase charitable donations will:Multiple choice question.use publicity only because it is freeuse promotional techniques similar to those used by businessesnever use personal selling because people dislike itrely only on the donor's ability to identify it