True or False: A brand association map is a visual illustration that shows the different associations that a consumer has with a brand.TrueFalse

One way to get a clear picture of how consumers view your brand is to build a _____ of their brand associations.MatrixBrand MapDiagramComparison

If a brand has a high degree of brand , it means that most consumers are familiar with the brand and what it stands for.

A multi-product branding strategy gives each product type it's own brand name. True False

When thinking about brands versus products, which statement is NOT TRUE?Brands are more symbolic than products A brand is more than a product The product itself is the primary driver of what consumers experience with the brand Products have four levels of meaning - the core benefit, generic, expected and augmented levels

The product is wrapped around the brand and distinguishes one product from another. True False