Discuss the differences between internal and external publics. Discuss why in public relations we do not communicate to the general public.

Internal and external publics refer to different groups of people that an organization communicates with.

1. Internal Publics: These are groups of people that are within the organization. They include employees, managers, board members, volunteers, and any other parties that are directly involved in the organization's decision-making processes. Communication with internal publics is crucial as it helps to build morale, increase productivity, and foster a positive organizational culture.

2. External Publics: These are groups of people that are outside the organization but have an interest or stake in it. They include customers, suppliers, shareholders, government agencies, the media, and the general public. Communication with external publics is important for building the organization's reputation, managing its image, and fostering good relationships with key stakeholders.

In public relations, we do not communicate to the general public because communication is more effective when it is targeted. The general public is a very broad and diverse group with different interests, needs, and concerns. By targeting specific publics, organizations can tailor their messages to be more relevant and engaging, thereby increasing the effectiveness of their communication efforts.

For example, the way an organization communicates with its employees (internal publics) will be different from how it communicates with its customers or the media (external publics). The messages, channels, and strategies used will vary depending on the specific public being targeted.

In conclusion, understanding the differences between internal and external publics and the importance of targeted communication is crucial for effective public relations.