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Judy is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Judy understands that the first step in the CRO process is to identify opportunities on Stovesy's site and app. Carrying out quantitative and qualitative research achieves this outcome.Which of the following insights are part of quantitative research when it comes to CRO?Data insightsCompetitive insightsUser insightsBrand insights

Question

Judy is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Judy understands that the first step in the CRO process is to identify opportunities on Stovesy's site and app. Carrying out quantitative and qualitative research achieves this outcome.Which of the following insights are part of quantitative research when it comes to CRO?Data insightsCompetitive insightsUser insightsBrand insights

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Solution

Data insights are part of quantitative research when it comes to Conversion Rate Optimization (CRO). Quantitative research involves the collection and analysis of numerical data. This type of research can provide valuable information about user behavior on a website or app, such as the number of visitors, the pages they visit, the time they spend on the site, and the conversion rates for different pages or features. This data can help identify opportunities for improving the conversion rate.

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Which of the following insights are part of quantitative research when it comes to CRO?Data insightsCompetitive insightsUser insightsBrand insights

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