You're walking a new client through the basics of Google Search ads.Which one of the following groupings would you highlight to them as the three basic components of a Goo
Question
You're walking a new client through the basics of Google Search ads.Which one of the following groupings would you highlight to them as the three basic components of a Goo
Solution
The three basic components of a Google Search Ad that you would highlight to a new client are:
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Campaign: This is the foundation of your ad. Here, you set the overall budget, choose the networks where your ads will appear, and set preferences for locations and languages.
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Ad Group: This is a subset of your campaign. Each ad group focuses on a specific set of keywords and helps to organize your ads by themes. You can set a bid, or price, for these keywords.
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Ad: This is what users will actually see. An ad consists of a headline, URL, and description. It's important to make sure your ad is relevant to the keywords in its ad group and to the users you're trying to reach.
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