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Analyse one way a manufacturer of small cars could segment the market for its product

Question

Analyse one way a manufacturer of small cars could segment the market for its product

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Solution

Sure, here is a step-by-step analysis of how a manufacturer of small cars could segment the market for its product:

Step 1: Identify the Basis of Segmentation The first step in market segmentation is identifying the basis or criteria for segmentation. In this case, the manufacturer could choose to segment the market based on demographic factors. This is because demographic factors such as age

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